Value over discount: 8 tips for navigating post-NAR settlement

Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger. Continue reading

What is the meaning of full service?

Does “full-service real estate” really mean anything, or is it just something brokerages say to charge higher fees? Teresa Boardman looks at the service-shortfalls of so-called full-service brokerages and teams. Continue reading

What can we learn from a chicken sandwich? 5 key takeaways

Although they claim to have been the first to offer a fried chicken sandwich, Chick-fil-A realized that anyone else could offer a competing product. Therefore, they focused on developing an unbeatable customer experience. Continue reading

8 ways for agents to be the lighthouse in 2023

Finding ways to rise above the noise and shine light onto a challenging market is the mission of every agent in today’s market. Coach Darryl Davis shares eight strategies to help agents become a beacon of light for their clients against the storm of mi… Continue reading

5 festive pop-by ideas for real estate agents this holiday season

Send your clients into the new year with a smile on their faces. Expert Darryl Davis offers five great last-minute holiday gift ideas for your clients that are easy on your wallet and easy to deliver. Continue reading

Make sure your buyers know these 10 things before closing

It’s closing day, and the hard work is over right? Marketing expert, Luke Babich, says not so fast and reminds agents to make sure that their clients are prepared to sign on the dotted line Continue reading

Want to build deeper relationships? 5 ways to say thank you year-round

Saying thank you should be more than a once-a-year pie drop-off. Find ways to say thank you to your clients throughout the transaction and the entire year to help build meaningful relationships. Continue reading

10 essentials for effective negotiating in today’s market

The last two years in real estate were like a party that just kept going. Luxury agent Cara Ameer offers insights that allow you to navigate the new realities with skill and confidence. Continue reading

New agent advice that sticks and won’t leave you stuck

Many new agents are feeling stuck and do not have time to waste on methods that will not result in business that sticks. Team leader Tom Toole interviews Ted Clair, a new agent on his team about what matters most at the beginning of your career. Continue reading

22 ways to show your clients appreciation

Showing your clients that you care does not have to be time-consuming, but it does need to be personal. Check out these impactful suggestions to raise the bar on your clients’ gifts and to let them know they are a top priority Continue reading