Ditch the me-me-me approach to marketing and negotiation

Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading

Negotiating with concessions: A game-changer for agents

Watch the new Inman Access classes for strategies on how to close more deals in today’s complex market, along with how influential and persuasive communication can help grow your business. Continue reading

Lesson Learned: Get comfortable with silence

Central Florida agent Anne-Marie Wurzel brings her background in advertising and copywriting to bear on the practice of real estate, including marketing experience from more than 300 properties and management of her agency’s largest client, a national … Continue reading

‘It is a weird market’: Why ‘highest and best’ could be a deal-killer

Instead of a blanket call for the highest and best offer, listing agents and buyer agents need to get back to the basics of negotiating. Continue reading

Relying on optimism to get you through? 5 critical steps to take instead

Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading

3 ways to keep the door open to homeownership for discouraged buyers

If your potential homebuyers are considering throwing in the towel, do not let them quit yet. Industry expert Laura Adams has three tips that may get them back into the game in this challenging market Continue reading

On a dime: Bootstrap your business with these 8 simple strategies

Although sales aren’t expected to bottom out, it doesn’t hurt to reconfigure the budget to build a more robust nest egg that’ll help you expertly navigate whatever the market may throw your way. If you’re trimming back, brand new, or need to shore up a… Continue reading

Negotiating online? How to get your virtual poker face ready

It’s not always possible to negotiate face to face, but that doesn’t mean that you can’t get a leg up on the competition. Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success. Continue reading

Get results in your next negotiation with these simple tips

A good negotiation is all about finding balance, not browbeating the other side into submission. Here’s how to negotiate in an effective way that will set you up for continued success in the multifamily sector. Continue reading