Deferred maintenance is costing you deals. Here’s how to protect your clients and your commission

Real estate pros with an eye on maintenance concerns can reduce deal friction, protect their reputation, and safeguard both homeowners and homes, Gina McCort writes. Continue reading

Your brand should shout. Your finances should whisper

Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading

Portland tries a new affordable housing fix: paying homeowners to rent spare rooms

Portland is paying homeowners to rent spare bedrooms through a new pilot with PadSplit, aiming to expand affordable housing without new construction. Continue reading

‘Intangibles’ drive agent success this spring: Redfin economist

Artificial intelligence, political upheavals and labor market volatility are all weighing on consumers this spring. Redfin Chief Economist Daryl Fairweather explains how agents can help. Continue reading

Existing-home sales post February gain after decade-low 2025 figures

Existing-home sales increased 1.7 percent on a monthly basis, but housing demand continues to lag behind wage growth and job gains, NAR Chief Economist Lawrence Yun said. Continue reading

The internet says agents are doomed (again). Here’s what’s actually happening

A debate on X claims AI and platforms like Opendoor could replace real estate agents. Industry leaders say the reality is far more complicated. Continue reading

Getting ghosted? Try these 7 lead-generation strategies

Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading

Alexander brothers found guilty of sex-trafficking

Brothers Tal and Oren Alexander made a name for themselves in luxury real estate before facing charges. Continue reading

Convert your next listing into 10 pieces of content

Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading

Up the ladder: Real estate’s biggest new hires and moves

Century 21, Fathom Realty and other industry brands made moves last week, adding multimillion-dollar teams and new executives to their ranks. Continue reading