5 AI prompts that do the work of a full-time marketing assistant

AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading

Hire an assistant, bring on a partner or stay solo? A guide

Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading

Fed holds interest rates steady amid inflation, Iran conflict

The Federal Reserve kept interest rates steady on Wednesday in its first meeting of 2026, while saying it would continue to monitor financial and international developments. Continue reading

Bess Freedman: Days-on-market metrics are facts. Sorry, not sorry

Our transparent real estate market, though not perfect, remains the envy of most of the world because of how efficient it is, Bess Freedman writes. Continue reading

Compass drops antitrust lawsuit against Zillow

A day after Zillow updated its Listing Access Standards, Compass has decided to drop its lawsuit, saying the changes provide homesellers “with more choice.” Continue reading

The 2026 market’s not exactly what we had hoped for

While real estate pros had hoped we’d be out of the woods by now, Carl Medford writes, a variety of factors are still keeping the market in a holding pattern. Continue reading

Compass International Holdings promotes Sue Yannaccone to COO

Industry veteran Sue Yannaccone has been named the company’s Chief Operating Officer after 11 years with Anywhere, which merged into Compass International Holdings in January. Continue reading

Mortgage applications plummeted more than 10% last week

Higher rates and overseas conflicts appear to be weighing on the lending industry, raising concerns about the upcoming spring. Continue reading

Industry leaders weigh in on Zillow’s coming-soon push

Early reactions to the portal’s Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency. Continue reading

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading