Look at Millennials’ behaviors and preferences, then look at your marketing strategy. Here are 3 ways to adjust your business to help reach this now-largest demographic in the country. Continue reading
How do you develop relationships when you don’t meet in person until after most purchase decisions are made? The answer is in your digital marketing strategy. Here are some key considerations. Continue reading
Lay out a strategy for how to get the most value out of your dollars based on your marketing goals. Using the balance to market your firm and your agents is a prudent way to invest in the future of your firm. Continue reading
Through a combined mix of custom audience and geo-based ads, you can help your agents warm new leads, stay top-of-mind for referrals and introduce themselves to the markets they care most about Continue reading
Introducing your brand early in the journey is essential to be considered as a market leader, and showcasing your agents’ expertise will help them stand out from the competition. Continue reading