7 strategies to turn today’s bad economic news into more deals

Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies. Continue reading

BoomTown is dealing with a service outage. Now agents want answers

Real estate professionals have been seeking answers since Wednesday, when many lost access to their personal websites, lead services and other tools provided by Boomtown, agents told Inman. Continue reading

30 listing lead generation ideas for a post-NAR settlement market

If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading

Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence. Continue reading

As spring nears, real estate agents are reconsidering paid leads: Intel

Two months of Inman Intel Index survey data shows waning confidence in real-world business-building activities but growing interest in buying leads on the internet. Continue reading

Future-proof your online presence by buying your domain name

Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading

Using paid leads? Here’s the FCC change you need to know now

Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading

Try these 7 budget-friendly lead sources with no upfront fee

In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading

Energized by AI, brokerage leaders eye big tech spend in 2024: Triple-I

Nearly 70 percent of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind. Continue reading