Growing real estate portal Movoto inks exclusive GreatSchools deal

The deal will make Movoto the sole provider of some GreatSchools data. It also comes as portals compete to differentiate themselves. Continue reading

As spring nears, real estate agents are reconsidering paid leads: Intel

Two months of Inman Intel Index survey data shows waning confidence in real-world business-building activities but growing interest in buying leads on the internet. Continue reading

OJO acquires The LEAD Syndicate, rebrands around Movoto

The acquisition will help OJO launch Lever by Movoto, which the company describes as an all-in-one technology platform for individual agents. Continue reading

Zillow, Realtor.com team up on syndicated rental listings

The ongoing portal war has now sparked a new alliance that’ll see Zillow’s rental listings show up on Realtor.com’s site. Continue reading

CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

CoStar takes portal war to YouTube, promises new platform

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading

Compass CEO Robert Reffkin comes out in favor of Homes.com

On Thursday, in conversation with Brad Inman at ICNY, Reffkin weighed in on the portal wars, predicted an improved market in 2024 and revealed he takes public transit around New York. Continue reading

Will the second quarter of 2023 match real estate’s Q1 meltdown?

Major real estate companies began reporting Q2 earnings this week against a backdrop of high rates, low inventory and a sluggish economy. Analysts shared what they’re watching with Intel. Continue reading