CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

How I would invest $2,500 in my real estate business in 2024

What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading

Feeling a little nervous? Here’s how to recession-proof your business

If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now. Continue reading

Perfectionism is stopping your social media success: Katie Lance

In her latest Inman Connect session, Get Social Smart Academy CEO Katie Lance explains the power of thoughtful planning, daily engagement and authenticity when creating a valuable social media strategy. Continue reading

3 hauntingly good tips for elevating your Halloween marketing

Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

How Brad McCallum created a winning YouTube marketing plan

Find out how a well-crafted YouTube plan underscores the power of innovation in real estate marketing for both the individual agent and the service they provide. Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

Find out how this LA agent pulls 80% of his clients from YouTube

Darren Kriz’s journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning. Continue reading