The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Location, location, location? Price eclipses previous buyer priority

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading

For proptech adopters, waiting is one of the hardest parts: Triple-I

Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways. Continue reading

Collabra and Bright MLS team to give agents ad tech

Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading

More agents than ever earn business from networking and SOI

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading

The jobs, gigs and side hustles agents took on to get through 2023

From Uber driving to launching a print shop, agents came up with creative ways to supplement their businesses and stay entrepreneurial during a slow market. Continue reading

Perfectionism is stopping your social media success: Katie Lance

In her latest Inman Connect session, Get Social Smart Academy CEO Katie Lance explains the power of thoughtful planning, daily engagement and authenticity when creating a valuable social media strategy. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

Here’s how CoStar can beat Zillow and win the real estate portal wars

CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading