Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

How to build a local Facebook group that actually generates leads

Developing highly successful and engaged Facebook groups takes time, commitment and a value-added perspective. Stacey Soleil shares tips from the best-of-the-best groups and the real estate agents who run them. Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading

‘How do I talk my buyers into paying more?’ That’s easy — don’t!

We all know that real estate agents take to Facebook groups to ask the tough questions, often causing more issues. One such agent asked: “How do you talk your buyer into paying more than appraised value for a home? Is there a script you use?” Jay Thomp… Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Can AgentPortal’s pro-agent, free model survive scale?

The altruistic and agent-minded social networking site was designed to give agents a “safe space” for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites and digital business cards — all free. Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

How to achieve happiness in real estate

Skipping down the road without a care is just not a realistic goal for your happiness level. What is realistic is being happier in your career, which will result in a happier life. So let’s talk about how to be happy in real estate, the chosen professi… Continue reading