The real estate agent’s guide to Instagram in 2022

If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

30+ free hacks for Instagram and Facebook

Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play. Continue reading

5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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