AI on the go: The new ChatGPT iOS app is finally here

According to social media expert Katie Lance, OpenAI has unveiled its official iOS application for ChatGPT, the company’s AI chatbot, allowing you to create content while you’re out and about. Continue reading

TikTok’s latest feature will help you reach even more potential clients

TikTok’s newest feature allows users to refresh their “For You Page” setting based on their most recent interactions. This ability will allow users to have even more control over what they see and help quality content be seen by more people. Continue reading

Debunked! 6 social media myths that can hinder your 2023 growth

To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common marketing myths and why they’re wrong.
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8 social media trends to watch for (and take advantage of) in 2023

By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond. Continue reading

No, you don’t need to freak out over Facebook’s new listings rule

Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why Katie Lance says there’s no need to worry. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

3 ways to spice up your video content with this trending strategy

Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience’s attention. If you’re ready to dream up some “edutaining” video content, here are a few ideas to get yo… Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. Continue reading

10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don’t know about? Here are some of our favorite little-known gems. Continue reading