How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading

5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

‘Nine is the ideal number of hashtags’ and 7 other tips for growing your audience online

Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading