3 multimillion-dollar mansions are at risk of sliding into the Pacific

Three mansions worth $12 million to $16 million in California are at risk of falling into the ocean after a post-storm landslide eroded cliffs in Dana Point. The story has sparked conversations about climate change and rising home insurance costs in th… Continue reading

Women are supporting women on Threads. Should you?

The Threads app has exploded with posts of Women Supporting Women, an effort for growing community and connecting with other like-minded women. Jessi Healey explains and advises real estate agents on how to participate. Continue reading

‘$100K jail cell’: Social media drags price point of Texas tiny homes

Is this mini-floorplan a sign of “shrinkflation” in housing? This month, the internet weighed in on Lennar’s idea of affordability at a tiny-home community in San Antonio. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Here’s how CoStar can beat Zillow and win the real estate portal wars

CoStar is already borrowing a page from other big insurgent companies including Nike, Apple and Pepsi. But whether it can surpass Zillow may depend on how much it spends, analysts told Intel. Continue reading

Beyond Threads: Other new social media apps to try

Social media moves quickly, both the trends and the technology itself. Jessi Healey shares some new, exciting social media platforms for real agents to explore. Continue reading

How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

Redfin CEO, others deflate Elon Musk’s housing ‘meltdown’ theory

The Tesla CEO just predicted a coming collapse in the housing market, but Redfin CEO Glenn Kelman and other experts say the conditions that would lead to a meltdown just aren’t there. Continue reading

NAR’s membership is now shrinking for the 1st time in years

The organization’s membership was down 0.66 percent in April compared to a year earlier. NAR thinks the numbers may fall even further. Continue reading

Bots can create almost any image. Here’s what agents should know

Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading