How early adopters in real estate learned to stop worrying & love AI

Less than a year after becoming publicly available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel. Continue reading

AppFolio exec: AI is about ‘activity elimination,’ not axing human jobs

Rather than being replaced by artificial intelligence, the real estate agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio’s vice president of AI and product operations, tells Intel. Continue reading

‘AI terrifies me’: Tips for Realtors on how to avoid the new tech’s pitfalls

At NAR’s midyear conference, Senior Counsel Chloe Hecht offered best practices to help navigate artificial intelligence without running afoul of copyright law or the Realtor Code of Ethics. Continue reading

Bots can create almost any image. Here’s what agents should know

Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading

AI can transform your content marketing. Here’s how to use it right

Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading