Tag Archives: marketing

In the wake of Matterport’s sale, digital twin options are plentiful

By | | Uncategorized
Comments Off on In the wake of Matterport’s sale, digital twin options are plentiful

Matterport’s sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many. Continue reading →

A never-fail, step-by-step blueprint to consistently find listing leads

By | | Uncategorized
Comments Off on A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming. Continue reading →

EXp Realty taps Wendy Forsythe as new chief marketing officer

By | | Uncategorized
Comments Off on EXp Realty taps Wendy Forsythe as new chief marketing officer

Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s marketing strategy, which includes brand man… Continue reading →

The last dance? Possible TikTok ban has been signed into law

By | | Uncategorized
Comments Off on The last dance? Possible TikTok ban has been signed into law

As the clock ticks down, TikTok faces a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey says this battle isn’t just about an app but about the larger implications of social media, censorship and how we en… Continue reading →

With Matterport buy, CoStar makes it a ground game

By | | Uncategorized
Comments Off on With Matterport buy, CoStar makes it a ground game

Digital twin creation company Matterport has sold to CoStar, parent of home search experience Homes.com and Zillow’s chief rival. The deal stands to greatly increase the amount of industry data available to the company for use in its appeal to both rea… Continue reading →

Be everywhere with Adwerx’s latest digital advertising solution

By | | Uncategorized
Comments Off on Be everywhere with Adwerx’s latest digital advertising solution

Adwerx’s new product involves customers being able to showcase their brands, messages and services on alternative public digital displays, such as retail map kiosks, bus stop screens, office building information panels, digital billboards and anywhere … Continue reading →

Let this pro planner help you create a stellar recruitment event

By | | Uncategorized
Comments Off on Let this pro planner help you create a stellar recruitment event

Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success. Continue reading →

7 strategies to turn today’s bad economic news into more deals

By | | Uncategorized
Comments Off on 7 strategies to turn today’s bad economic news into more deals

Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies. Continue reading →

Build bridges with these answers to frequent NAR settlement queries

By | | Uncategorized
Comments Off on Build bridges with these answers to frequent NAR settlement queries

Don’t get defensive and burn bridges when you talk about your commission and recent settlements. Jimmy Burgess shares talking points to educate seller clients and the public about the state of your business. Continue reading →

Realtor.com campaign makes pitch for buyer representation

By | | Uncategorized
Comments Off on Realtor.com campaign makes pitch for buyer representation

The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals. Continue reading →