Build bridges with these answers to frequent NAR settlement queries

Don’t get defensive and burn bridges when you talk about your commission and recent settlements. Jimmy Burgess shares talking points to educate seller clients and the public about the state of your business. Continue reading

Realtor.com campaign makes pitch for buyer representation

The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals. Continue reading

Still standing: Realtor resilience for challenging times

Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service. Continue reading

How accessible is your business for people with disabilities?

Don’t let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone. Continue reading

Zillow launches ‘Home Just Got Real’ ad campaign

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and o… Continue reading

AJ Canaria Creative Services joins LeadingRE Solutions Group

Global real estate network Leading Real Companies of the World (LeadingRE) has added photography services provider AJ Canaria Creative Services to its Solutions Group, a family of industry vendors it champions to its 550 members. Continue reading

Agents feel the pain as BoomTown outage extends into another week

Since April 10, brokerage websites across the country have been dark as BoomTown scrambles to resolve service disruptions. The outage has already impacted the bottom line, agents told Inman. Continue reading

Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

30 listing lead generation ideas for a post-NAR settlement market

If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading