Tag Archives: teresa boardman

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

As Sitzer verdict nears, here’s how to protect your buyer commission

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While everyone waits and worries about the outcome of the current commission trial, there’s already a perfectly simple solution to defining and communicating with buyers about your commission, writes broker-owner Teresa Boardman. Continue reading →

Real humans are better than artificial intelligence

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Although technology has its place, it simply can’t compare with the human touch when it comes to marketing and running a real estate business. Broker Teresa Boardman differentiates the skills AI is good at from those that you can do better. Continue reading →

Stop the bombshell lawsuit panic. Ask your broker about commission

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You don’t have to figure out everything on your own when it comes to buyer commissions and the bombshell lawsuits, writes broker Teresa Boardman. It’s the job of the broker to help individual agents understand and negotiate the terms of their compensat… Continue reading →

Everyone is confused about NAR. Just look at the comments section

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Broker Teresa Boardman writes that the lack of transparency from NAR and its leadership has led to a disconnect between agents and consumers. Many perceptions and misconceptions are rampant, and it could spell disaster for the future of NAR. Continue reading →

Get up to speed on programs that help seniors stay in their homes

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Not every senior adult is ready to put their house up for sale, writes broker Teresa Boardman. Rather than trying to turn them into listings, it’s time for real estate professionals to reach out to senior homeowners with a helping hand. Continue reading →

July was a record-breaking month for real estate on earth

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Nothing is going to disrupt the real estate industry in the years ahead as much as the onslaught of climate change, Minnesota broker Teresa Boardman writes. Continue reading →

You can do more than write about hate speech

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If you think a member of the National Association of Realtors has done something unethical as outlined in the Code of Ethics, please file a complaint, writes Minnesota broker-owner and member of the professional standards committee Teresa Boardman. Continue reading →

I’m not using Threads, and you don’t have to either

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Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta’s latest social media offering. “If you are on the fence, I am writing this for you.” Continue reading →