Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading

5 real estate skills I learned doing comedy alongside Jerry Seinfeld

NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld. Continue reading

Data storytelling: The key to smarter agent recruitment

Rather than focusing on numbers and statistics, data storytelling allows you to translate numbers into insights that are more easily understood and can be integrated into better decision-making. Continue reading

They wanted a different and powerful marketing tool. Here’s what they found.

Studeo is a permanent and vital part of their tech stack. As Saunders said, “It’s more essential when used creatively than any other marketing tool we’ve used to date.” Continue reading

Compass CMO: The only path forward is automation

Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape. Continue reading

How the Science of Brain Health Inspires a Storyteller

Loneliness. Aging. Empathy. Josh Kornbluth, a storyteller whose work positions him at the intersection of art and science, explores these crucial topics in “Citizen Brain,” a series of engaging short videos about what current research in brain health c… Continue reading

How the Science of Brain Health Inspires a Storyteller

Loneliness. Aging. Empathy. Josh Kornbluth, a storyteller whose work positions him at the intersection of art and science, explores these crucial topics in “Citizen Brain,” a series of engaging short videos about what current research in brain health c… Continue reading

Courageous Conversations at the Human Library

You can’t judge a book by its cover, but most people do exactly that with humans. “We so frequently do judge people by their appearances or their identity or their religion or gender — you name it,” says librarian Susan Lauricella of the Wilton Library… Continue reading

Vitality Arts Event Celebrates Creativity

(Part of the VITALITY ARTS SPECIAL REPORT) Storytelling, improvisation, filmmaking and even singing opera — these are just a few examples of the creative pursuits that were on full display at a recent Vitality Arts event, sponsored by Aroha Philanthrop… Continue reading