The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading
This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading
M. Ryan Gorman said the current downturn is an opportunity for his company, while noting that some competitors “may not have a plan for good times let alone a plan for bad times.” Continue reading
Luxury real estate agents reported having record years, and high-end properties have grown to become a larger and larger share of the overall market this year. Continue reading
The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker’s latest gathering. Continue reading
Staging is all about being broadly appealing — and tactful when it comes to homeowners’ existing decor. Continue reading
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading
At Coldwell Banker’s Gen Blue Experience event, Kalama Kim predicted that everything from a DOJ antitrust case to “marginal agents” could soon upend the real estate industry. Continue reading
David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading