Six branding experts share their thoughts on Realogy’s rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be. Continue reading
A week after announcing Realogy’s rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now. Continue reading
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company’s trajectory. Continue reading
Coldwell Banker was the most recognizable brand, with 91 percent of survey respondents correctly identifying the brokerage’s logo. But which real estate brands are the least recognizable? Continue reading
David Marine, chief operating officer of Coldwell Banker, recently told Inman his company’s ongoing rebranding efforts have improved both consumer and agent sentiment and buoyed the fortunes of local franchisees. Continue reading
Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
After six months of beta testing, Coldwell Banker on Thursday debuted the finalized versions of its new logo that will replace the well-known branding the company has used for decades. Continue reading
Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading