PR firm Lion & Orb launches annual membership plan for agents

Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading

Arms race: Kris Lindahl sues broker over trademarked ‘open arms’ pose

Well-known Minnesota broker Kris Lindahl sued Canada-based RE/MAX broker Rob Golfi on Friday for using his signature ‘open arms’ pose. Lindahl is seeking undisclosed damages for alleged trademark infringement. Continue reading

WATCH: Matt Lionetti channels Freddie Mercury on stage at ICLV

The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said. Continue reading

Who exactly are you? 3 ways to build your personal brand

Here’s how to make sure you have something to offer that other agents don’t. Here are a few ways to develop your personal brand. Continue reading

New Adwerx product leverages motion graphics in online listing ads

Advertising company Adwerx announced the launch of Adwerx Motion, an HTML5-based offering that displays animated ads for agents and brokerages and their listings. Continue reading

Growing beyond a team: 10 things you should know as you scale

Take the journey with this team leader, and find out how he went from single agent to leading a team to breaking off into his own brokerage and what he learned along the way. Continue reading

Coldwell Banker CMO shares the keys to a hit rebrand

On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading

6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experi… Continue reading