A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading
Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading
In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Continue reading
Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading
Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading
Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading
A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading
Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Continue reading
Real estate publicity expert Audie Chamberlain advised agents to focus on their sold properties and identify a compelling story they can tell. Continue reading