Tag Archives: Brand

Coldwell Banker Realty’s new CEO: There’s ‘opportunity’ in diversity

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In her first public interview since taking the helm from M. Ryan Gorman in March, Kamini Lane expressed her passion for creating diverse role models in real estate at both the executive and the agent level to shape a more inclusive industry. Continue reading →

Corcoran Legends Realty acquires Renwick Real Estate

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The Westchester County-based Corcoran Group franchisee has welcomed the long-standing independent brokerage to its ranks, adding 16 agents and one new office. Continue reading →

4 pillars of creating a strong, relevant brand identity

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No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading →

Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’

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When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading →

Where legacy brands stand when proptech falters

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As the market turns, investor interest in new industry disrupters may be waning. At Inman Connect Now, Clelia Peters and Nick Bailey explore where that leaves traditional brands. Continue reading →

Corcoran Group enters Washington state, launches new affiliate, brand

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Corcoran Lifestyle Properties is located in the greater Seattle metro area and will be led by Keoki and Stephanie McCarthy. Continue reading →

Show ’em your value: 7 P’s of real estate agent marketing

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Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading →

6 signs you bet on the wrong brokerage

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Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here’s what to look for. Continue reading →

3 secrets for perfecting your personal brand

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Effective personal branding showcases your skills and experiences and helps you stand out from the competition and build trust with clients. Agents need to embrace personal branding and control their online presence now more than ever. Here are three s… Continue reading →