CINC rolls out ‘Guaranteed Sales Program’ to help agents and teams

The customer relationship management platform vowed “a path to six-figure earnings within 24 months” for real estate agents and teams who follow the program from beginning to end. Continue reading

Home sales see typical boost in May to close a sluggish spring

The National Association of Realtors recorded 408,000 sales of existing homes in May. Before the pandemic, that number was closer to 530,000. Continue reading

New-home sales continue modest rise — but market ‘lull’ lies ahead

New-home sales rose 5.8 percent to a seasonally adjusted rate of 640,000, according to data released Friday by the U.S. Census Bureau and Department of Housing and Urban Development. Continue reading

Afraid of getting ghosted? 7 tips for keeping client relationships alive

You don’t call, you never write, what happened to us? Expert Leslie Guiley offers advice and insights on how to deal with getting ghosted by clients, leads and contacts. Continue reading

Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween

How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training. Continue reading

Level up! Grow your skills this fall with designations and certifications

If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education. Rachael Hite breaks down your options so that you can fast-forward your professional development. Continue reading

3 ways to think longer-term marketing strategies

Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading

6 steps for making your real estate brand pop in a crowded market

Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading

4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading