When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI. Continue reading
Your unique value proposition is more than just a catchy slogan, writes media expert Jeremy Knauff. It’s a powerful way to differentiate yourself from your competition. Continue reading
If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education. Rachael Hite breaks down your options so that you can fast-forward your professional development. Continue reading
Choosing an area you can specialize in that will set you apart from your competitors as the authority will help you become a more prosperous and happier agent. Here’s why. Continue reading
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal? Dive into Part 5 of Inman’s New Normal series. Continue reading