3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Mauricio Umansky’s 4 brokerage-building growing pains to watch for

With forethought and savvy decision-making, The Agency’s Mauricio Umansky writes, you can overcome your brokerage’s biggest obstacles. Continue reading

4 strategies to help team leaders defuse agent-to-agent drama 

Helping to facilitate strong agent-to-agent relationships is crucial for team leaders and brokers, writes trainer and CEO Suzanne Seini, and takes practice and guidance. Continue reading

Mauricio Umansky’s top tips for retaining agents in 2024 

If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading