3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Empowering through empathy: The women’s leadership advantage

By embracing and amplifying female voices, The Agency’s Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve. Continue reading

6 steps to driving growth through corporate social responsibility

When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency’s Rainy Hake Austin offers tips for optimizing its power. Continue reading

5 ways to find opportunity during challenging times

Challenging times are not a signal to retreat but an invitation to innovate and explore new avenues, writes The Agency President Rainy Hake Austin. Embrace the learning opportunities they bring. Continue reading

9 telltale signs it’s time for a marketing refresh

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading

The Agency’s president on strategic steps for success in 2024

According to The Agency’s Rainy Hake Austin, meeting the challenges of 2024 will require you to get in touch with an essential truth about the real estate business: You’ve never arrived. Continue reading

The Agency marks major milestone with expansion into Portland, OR

Beverly Hills-based global luxury brokerage The Agency is launching its 100th office — in Portland, Oregon — a mere 12 years after its inception. Dirk Hmura and Andrew Misk will lead the enterprise. Continue reading

‘Dancing with the Stars’ taught Mauricio Umansky to empathize

Of his recent six-week run on the reality dance competition, Umansky said he learned a lesson in empathy when it comes to teaching others a challenging new skill. Continue reading

The Agency scoops up 4 NorCal Compass agents

Over the past few months, 34 agents have joined The Agency from Compass’ Northern California offices. In total, The Agency has brought on 72 agents in the region over the course of 2023. Continue reading