How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading

Here’s what it takes to be a full-service real estate agent

A full-service agent provides superior service and focuses on the client’s best interest. That’s what sets their performance apart, according to The Agency’s President Rainy Hake Austin. Continue reading

7 seize-the-summer real estate marketing strategies

Summer is in full swing, and the real estate market is heating up along with the weather. It’s time to update your marketing for the season, Rainy Hake Austin writes. Continue reading

Mastering delegation: What to do when you can’t do it all

Mastering the art of delegation is a critical skill for leaders ascending the ranks in the real estate industry, writes The Agency’s Rainy Hake Austin. Continue reading

Stay, go or boomerang? 5 tips for agents planning a switch

Stay, go or go back? When you’re not content with your real estate brokerage, it can be tough to make the choice. Here, The Agency’s Farah Levi gives guidance on things to consider before making a major move. Continue reading

How to encourage collaboration among your staff and agents

A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal, according to The Agency’s Rainy Hake Austin. Continue reading

7 ways to motivate your agents during a slow market

As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition. Continue reading

How to maintain a boutique feel as your brokerage expands

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand. Continue reading