10 essential brand-building tips for first-year real estate agents

When it comes to your personal brand, coach Darryl Davis writes, it’s a case of say what you mean, and mean what you say about service. Continue reading

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

8 secrets to creating a truly impactful personal brand

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It’s about making a real difference in people’s lives and inspiring them to live better. Continue reading

7 ways to create top-of-mind name recognition with no budget

Coach Darryl Davis’ advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding. Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading

Rookie to rockstar: The essential guide to real estate marketing

Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading

7 new real estate books that should be on your reading list

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading

Starving for clients? Double down on these 5 marketing basics

Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading

Real rebrand is focused on putting the consumer first

In conjunction with the start of operations in its 50th state, Nebraska, Real wants to become “a real estate experience company,” according to the unveiling of a new brand position at the 2023 RISE event, the company’s annual conference. Continue reading