In conjunction with the start of operations in its 50th state, Nebraska, Real wants to become “a real estate experience company,” according to the unveiling of a new brand position at the 2023 RISE event, the company’s annual conference. Continue reading
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event. Continue reading
Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading
Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading
Your personal brand is the foundation of your business. Here’s how to bring clarity and consistency to the message it conveys. Continue reading
Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading
It’s better to start building your brand late rather than never, writes coach Darryl Davis. The key is to start as soon as possible. Continue reading
When you commit to building an authentic brand, you’re better able to foster genuine connection with your audience. The Agency CEO and “Buying Beverly Hills” star Mauricio Umansky tells you how. Continue reading
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Continue reading