Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

Redfin extends iBuyer service into select areas in Atlanta, Nashville

With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country. Continue reading

WATCH: Marketing insight from the world beyond real estate

“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading

WATCH: Managing your team like a brokerage

The best ways to create a killer team from experts at Inman Connect New York. Continue reading

When it comes to marketing, think teamwork

“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading