Following a brand “refinement,” Engel & Völkers will continue rolling out additional technology updates to better arm agents to serve the clients of tomorrow, all while sticking to its core values, Hitt told Inman. Continue reading
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success. Continue reading
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading
Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading
People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading
There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading
When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading
As “motivator and chief encourager” of Berkshire Hathaway HomeServices, Budnick said she’s bullish about the upcoming year. Agents who get down to business will thrive, she added. Continue reading