How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

Douglas Elliman starts homebuyer personal assistant platform

The complimentary platform will combine the services of a personal assistant with a dashboard of recommended vendors to help clients with the move-in process. Continue reading

Give them leverage! 6 ways to help agents do more

One of the unique advantages teams have is the ability to give leverage to many agents while collectively helping them scale their businesses. It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successfu… Continue reading

Dollars and sense: 10 things financially smart agents already know

In this recurring column on all things agent and broker finance, Jack Gross explains why establishing financially savvy habits starts with self-awareness and how he learned that the hard way. Continue reading