Tag Archives: the agency

3 advantages of tailoring your marketing strategy to niche buyers

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When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading →

R New York becomes 1st big brokerage to join NAR challenger

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With the addition, roughly 800 agents will boost the American Real Estate Association’s membership by nearly 30 percent to about 3,800 members. Continue reading →

Play the long game when it comes to luxury real estate

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Luxury agent and new Inman contributor Beckie Nielsen offers insight on making client service more personal, more meaningful and, ultimately, more effective. Continue reading →

The Agency opened 12 new offices in Q1 amid rush of global expansion

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The luxury brokerage’s first-quarter activity has spanned the U.S., Canada, Mexico, the Caribbean, Spain, and most recently Edmonton, in Canada’s Alberta province, the brokerage announced Tuesday. Continue reading →

‘NAR’s days are numbered’: Ben Belack of ‘Buying Beverly Hills’

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The Agency’s Ben Belack shares his thoughts on NAR settlement news, the current industry landscape and the American Real Estate Association ahead of Season 2 of the popular Netflix real estate reality TV show. Continue reading →

What to expect on ‘Buying Beverly Hills’ Season 2

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Agent rivalries, a transitioning market, family drama and a new mansion tax are just some of the key challenges that cast members will face on the reality TV show in its new season. Continue reading →

27% of agents are now considering joining new trade group: Intel

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Ahead of the National Association of Realtors’ commission settlements Friday, some agents are reevaluating their memberships and considering the American Real Estate Association instead. Continue reading →

5 ways luxury real estate balances tradition and innovation

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Finding the harmony between tradition and innovation in luxury real estate, Mauricio Umansky writes, is about tapping into time-honored practices while still leaving room for improvisation and creativity. Continue reading →

Born into real estate royalty, Farrah Brittany makes the tough look easy

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Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading →