LA home sells $705K over asking: The moves behind this agent’s deal

A remodel, strategic pricing, choice photos, an offer deadline and strong agent relationships helped the O’Connor sisters sell a property that previously sat on the market for nearly one year. Continue reading

Born into real estate royalty, Farrah Brittany makes the tough look easy

Brittany started out as an assistant at The Agency when it first opened its doors in 2011 and is now one of the firm’s most rock-solid agents. She said her family’s connections and her own work ethic have helped shape her career. Continue reading

24 of the best listing lead ideas for 2024

Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes.
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Robert Reffkin: What we have now is a ‘connection issue’

The CEO stressed to agents during a keynote address at Compass RETREAT on Tuesday that getting back to basics and forging sincere connections with clients would be the key to surviving and thriving in the current market. Continue reading

Egypt Sherrod would have been a serial entrepreneur in another life

The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here’s what she revealed to Inman. Continue reading

There’s a fine line between ‘thirsty’ and ‘hustling’

These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading

Task app KeyPleaz unlocks ways for agents to make more money: Tech Review

KeyPleaz is a showing and real estate task outsourcing app for iOS and Android operating systems. Continue reading

ESentry app simplifies open house-to-CRM connectivity: Tech Review

ESentry is an iOS app for agents to use to capture lead information at open houses using QR code scanning. It leverages the user’s CRM API to reconcile visitor data with any existing records and create an in-app lead profile. Continue reading

ShowingTeam helps brokers, agents share work in emerging app category

ShowingTeam’s intent is ideal for new agents needing to learn a market, and can be used by brokers to tell top talent there’s a system in place for handling the tasks that become mundane as you experience success. Continue reading

Win your next open house with these smart lead capture apps

Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house and ensure those who show up are made part of their CRM. Inman’s tech expert Craig Rowe shares some of the best lead cap… Continue reading