Tag Archives: theme-month-202402

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

The new agent’s essential guide to the commission lawsuits

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Confused about commission cases? Bernice Ross provides the rundown on what you need to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead. Continue reading →

Rookie to rockstar: The essential guide to real estate marketing

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Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading →

5 tips for shepherding clients through mortgage challenges

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Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here’s how to help. Continue reading →

Here’s how to avoid the most-dreaded new agent question

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How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading →

4 common buyer objections and how to resolve them

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When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward. Continue reading →

Watch your back. Don’t sleep on these new agent safety hacks

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From client screening to cybersecurity and more, it’s essential for you to take care of yourself and stay safe in today’s world. Security expert Tracey Hawkins offers a range of strategies to improve your odds. Continue reading →