Outdo the competition with this ultimate SEO guide

In the first of her two-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization. Continue reading

Rookie to rockstar: The essential guide to real estate marketing

Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

Stakes are incalculable for NAR as bombshell commission trial looms

Next week’s long-anticipated Sitzer/Burnett commission trial is only the most immediate threat to real estate’s most powerful trade organization as it navigates a series of existential challenges. Continue reading

How this real estate mentor merges resilience and passion

Find out how marketing expert and industry veteran Marci James blends professional acumen, personal fulfillment and a love for the great outdoors to create a picture-perfect life. Continue reading

Digging into listing tech: Here’s what you should know

It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don’t always deliver. Here are some strategies worth stealing. Continue reading

Your thoughts on good leadership during tough times

Brad Inman took to our Inman Coast to Coast Facebook group to learn how your leaders are displaying good leadership during this difficult time. Continue reading

Agents weigh in on Mike Bloomberg call for White House open floor plan

The 2020 presidential hopeful wants to transform the East Room into an open floor plan, but is it a good idea? Real estate agents are torn on the effectiveness of such offices. Continue reading