The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

Outdo the competition with this ultimate SEO guide

In the first of her two-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization. Continue reading

After the NAR settlement, 5 keys to buyer relationship marketing

Agents who see the changes coming and adapt to the new reality by cementing their relationships will be in a position to seize the day as market winds shift, mega-team leader Carl Medford writes. Continue reading

Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence. Continue reading

Protect yourself from a TikTok ban: Diversify your social media

Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading

Listing Lesson: Revering and marketing an iconic guest ranch

Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

5 currently trending AI tools that will get your business growing

AI tools are poised to revolutionize every aspect of real estate, Jimmy Burgess writes. Step out of your comfort zone, and put his recommendations to work for you. Continue reading

Future-proof your online presence by buying your domain name

Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading

Get a handle on visionary syndrome so you can put ideas into action

A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading