Author Archives: Molly McKinley

Get a handle on visionary syndrome so you can put ideas into action

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A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading →

23 marketing ideas that make the most of the holiday season

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Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading →

Will tech save your team? Seeking a more fully integrated solution

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Marketing expert Molly McKinley shares her thoughts on technology, the current state of the industry and why we still have a long way to go. Is Brad Inman’s vision of a latte experience still too far out of reach? Continue reading →

How to lead your agents through the class-action commission storm

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Challenges are opportunities to level up, find efficiencies and creatively problem-solve. Things may get bumpy in the near term, but brokers can help prepare agents for this and any storm that may come their way.  Continue reading →

It’s a tool, not a solution: What top pros are saying about ChatGPT

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Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading →

Deep connections and strong experiences: The lessons I’m learning about agent-to-agent referrals in 2022

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After attending three recent industry conferences, the drumbeat I am hearing over and over (and over) again is the power of a great consumer experience — and how it matters now more than ever. Continue reading →

Easy SEO wins for agents: How to beat Google by playing its game

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The secret to beating Google is all about reviews. Here are three ways you can strengthen your online review strategy and beat Google at its own game. Continue reading →

6 tips for taking your personal brand to the next level

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Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experi… Continue reading →