Tag Archives: Molly McKinley

Get a handle on visionary syndrome so you can put ideas into action

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A lack of focus, prioritization and patience can undermine your best ideas and keep them from coming to fruition, writes marketing expert Molly McKinley. Continue reading →

Molly McKinley is defining the art of real estate marketing

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In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision. Continue reading →

23 marketing ideas that make the most of the holiday season

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Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading →

Will tech save your team? Seeking a more fully integrated solution

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Marketing expert Molly McKinley shares her thoughts on technology, the current state of the industry and why we still have a long way to go. Is Brad Inman’s vision of a latte experience still too far out of reach? Continue reading →

How to lead your agents through the class-action commission storm

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Challenges are opportunities to level up, find efficiencies and creatively problem-solve. Things may get bumpy in the near term, but brokers can help prepare agents for this and any storm that may come their way.  Continue reading →

It’s a tool, not a solution: What top pros are saying about ChatGPT

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Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading →

WATCH: The New Kids on the Block

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Hear from Roofstock’s Gary Beasley, Punchlist’s Rich Estes, ShelterZoom’s Chao Cheng-Shorland, PrestoIntelligence’s Vernand Morency, Echovate’s Matthew Gough, Jane.ai’s David Karandish, Commersh’s Kayla Jane, MapTrack’s Hunter Stevens and First.io’s Mo… Continue reading →

WATCH: What should be in your marketing toolbox?

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What are people really using when it comes to marketing essentials like photo sourcing, editing, Instagram tools and apps? What do these things cost, and what are the advantages? Continue reading →

WATCH: What does an amazing brand cost these days?

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Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading →

WATCH: How to build a personal brand from nothing

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There is a difference between what you need and what you want when it comes to your personal brand. Where do you start, and how do you create a strategy that resonates? Continue reading →