Breaking the glass ceiling: Women real estate leaders on the ups-and-downs

Real estate leaders Lasha Raddatz, Marion Weiler, Jackie Soto and Kim Luckie share how they’re chipping away at the glass ceiling in real estate, despite challenges with sexism, racism and dated expectations. Continue reading

Deciding on your marketing spend? Put your focus here

For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading

WATCH: What does an amazing brand cost these days?

Find out what it costs to outsource projects and strengthen top-of-mind awareness, lead generation and social media content. Learn how to know when your efforts are working and how to track the right audience from these marketing gurus. Continue reading