Tag Archives: marketing budget

Make it count! How to plan your 2023 marketing budget

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As the last couple of years have shown us, the only thing we can rely on is change, according to The Agency president Rainy Hake Austin. Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year … Continue reading →

5 tips for building your 2022 marketing budget

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If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading →

Deciding on your marketing spend? Put your focus here

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For a lot of brokerages, marketing is inextricably linked to overall performance. Here’s how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention. Continue reading →

5 tips for setting your 2022 real estate marketing budget

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Expectations are higher than ever, and clients are not going back to the pre-pandemic ways of doing business, which means you need to step up your marketing game. How will you move forward and budget accordingly? The answer lies within your business pl… Continue reading →

Airbnb announces drastic cost-saving measures to survive slowdown

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As revenue shrinks, CEO Brian Chesky said he and his executive team will take dramatic pay cuts and eliminate marketing to keep the company afloat. Continue reading →