3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Empowering through empathy: The women’s leadership advantage

By embracing and amplifying female voices, The Agency’s Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve. Continue reading

6 steps to driving growth through corporate social responsibility

When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency’s Rainy Hake Austin offers tips for optimizing its power. Continue reading

5 ways to find opportunity during challenging times

Challenging times are not a signal to retreat but an invitation to innovate and explore new avenues, writes The Agency President Rainy Hake Austin. Embrace the learning opportunities they bring. Continue reading

9 telltale signs it’s time for a marketing refresh

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading

The Agency’s president on strategic steps for success in 2024

According to The Agency’s Rainy Hake Austin, meeting the challenges of 2024 will require you to get in touch with an essential truth about the real estate business: You’ve never arrived. Continue reading

How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading

Here’s what it takes to be a full-service real estate agent

A full-service agent provides superior service and focuses on the client’s best interest. That’s what sets their performance apart, according to The Agency’s President Rainy Hake Austin. Continue reading

7 seize-the-summer real estate marketing strategies

Summer is in full swing, and the real estate market is heating up along with the weather. It’s time to update your marketing for the season, Rainy Hake Austin writes. Continue reading