Deep connections and strong experiences: The lessons I’m learning about agent-to-agent referrals in 2022

After attending three recent industry conferences, the drumbeat I am hearing over and over (and over) again is the power of a great consumer experience — and how it matters now more than ever. Continue reading

Brokers: ‘Leverage everything you can’ to get agents leads

From inside sales agents and online leads to repeat and referral business, brokers need to pull out all the stops to help agents generate leads. Continue reading

Why 80% of your business could hinge upon glowing client reviews

With the right ratings and reviews strategy in place, agents can ensure that their clients’ praise helps them to win more business from all four of these business sources. Continue reading

Keeping score improves performance—for everybody

We think reviews are the #1 driving cause of why REALTOR® service hasn’t risen and the brand continues to lag. If we want better agents, we need to hold them accountable. We need higher standards and to raise the quality of agents.
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Easy SEO wins for agents: How to beat Google by playing its game

The secret to beating Google is all about reviews. Here are three ways you can strengthen your online review strategy and beat Google at its own game. Continue reading

Prove you’re the right agent for this (wild) market … without saying a word

For agents wondering how to stand out and get hired, the answer is online reviews. The third-party validation of a positive review will resonate more than any marketing message you could write. Continue reading

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here. Continue reading