Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

The agent’s guide to testimonials and reviews

Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading

RateMyAgent, Realtor.com forge review publishing partnership

Realtors who use the review facilitation solution RateMyAgent can now send their customers’ feedback to the trade group’s home search portal Realtor.com. Continue reading

Build a piping hot referral network this winter with these 7 expert tips

Referrals are everything when it comes to building a sustainable real estate business, expanding your network (and opportunities), and creating momentum, say former Million Dollar Listers David Parnes and James Harris. Here are their top seven tips for… Continue reading

Don’t call it a comeback! Why QR codes are more relevant than ever

Convenience and COVID reintroduced customizable barcode technology. WEST’s Sam Trimble explains how to make the most of scannable QR codes. Continue reading

Offers are just the beginning: How to get top dollar for sellers

Is your seller receiving a high number of multiple offers? Here’s how mega team leader Carl Medford ensures his sellers are completely satisfied that they got the best price and terms possible. Continue reading

Inman Review: Birdeye is a smart take on experience marketing for agents

Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading

7 things everyone should do before paying for leads online

Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading