6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and “orphans” long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect. Continue reading

Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading

RealScout and Cloze connect for highly anticipated integration

The lightweight, AI-backed CRM Cloze will now connect directly with RealScout, a relationship-first lead cultivation and marketing solution, recognized for its flexibility and value as a contact engagement catalyst. Continue reading

Playing the long game with effective lead nurturing

Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading

Reach out, take names: 13 tips for beefing up your client database

Whether you’re just getting started or have been at it for a while, writes Inman contributor Luke Babich, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base. Continue reading

RealScout Pro+ is company’s ‘most significant update since launch’

The platform update is called RealScout Pro+, and it’s highlighted by Auto Nurture, a functionality that will automate outreach efforts to new and previous CRM entries. The intent is to stimulate scaling for teams and agents as the industry trudges thr… Continue reading

5 tips for nurturing hesitant buyers who can’t quite commit

Today’s real estate market can present an intimidating and emotional challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies for helping educate and reassure them so that they can get their needs met. Continue reading

Lead gen is not enough. Here’s how to nail down lead conversion

In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading

Rechat, a mobile-first marketing standout emphasizing collaboration, strategy: Tech Review

Rechat is a full-featured marketing app for tech-forward brokerages and teams that have a handle on how to capture their market. Continue reading