Tag Archives: lead nurture

Inman Review: Can Roof take your lead capture to new heights?

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Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading →

Inman Review: VoxDirect makes text marketing simple

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A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading →

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

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Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading →

Get after it! 7 text messaging tips to better engage leads and clients

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No other communication channel is as used today as text messaging, at least in terms of volume. Texting is also highly personalized because your brand is getting all of the recipient’s attention. Here’s how to make your efforts count. Continue reading →

Tech Review: Smart Alto puts people first in its innovative lead qualification solution

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A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments. Continue reading →

Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

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After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we’re better for it. Continue reading →

The deal is digital: A guide to handling it online from lead to close

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The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading →

Convert and converse, with Verse

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Verse is software that can help qualify needs through automated engagement and long-term, scripted follow-up. Continue reading →

What we learned in 2019 and what it means for you in 2020

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The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading →

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

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Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments. Continue reading →