Tag Archives: ActivePipe

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

By | | Uncategorized
Comments Off on Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading →

A house in Washington, DC, nabbed 88 offers — 76 of them all-cash

By | | Uncategorized
Comments Off on A house in Washington, DC, nabbed 88 offers — 76 of them all-cash

At least 15 of the offers on the suburban fixer upper were made sight unseen. The situation highlights the brutally competitive housing market buyers are facing across the U.S. Continue reading →

Email offers biggest returns for real estate marketing: Report

By | | Uncategorized
Comments Off on Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading →

What do agents love to hate about their CRM? Tech experts share top pain points

By | | Uncategorized
Comments Off on What do agents love to hate about their CRM? Tech experts share top pain points

We talked to customer relationship management experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you. Continue reading →

The tech tools agents should have on hand to succeed

By | | Uncategorized
Comments Off on The tech tools agents should have on hand to succeed

Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to maintain a nuanced understanding of their needs and prefere… Continue reading →

Do this before you spend another dollar on lead generation

By | | Uncategorized
Comments Off on Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading →

Showcase your local expertise with email marketing

By | | Uncategorized
Comments Off on Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

Why you should never buy an email list

By | | Uncategorized
Comments Off on Why you should never buy an email list

You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading →

5 emails you should send to your sphere

By | | Uncategorized
Comments Off on 5 emails you should send to your sphere

Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading →

Email marketing isn’t dead. But how you use it might be.

By | | Uncategorized
Comments Off on Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading →