Overcoming the sales hurdles of outdated design

Properties with dated design can be a challenge for luxury real estate agents, but they can also present exciting opportunities for agents willing to think creatively. Whether you’re reenvisioning a space from the studs up or staging a home to play off… Continue reading

How to elevate an online listing

In situations where buyers can’t visit homes in person and even agents may have limited access to the properties they’re marketing, how can luxury real estate listings provide a superior presentation online? Continue reading

Anxious clients? Here’s how you can respond

In the world of luxury real estate, it’s not unusual for clients to feel a sense of urgency, pressure, and even anxiety. While a global pandemic and related economic crisis certainly ups the ante for agents and raises a unique set of risks, stressors, … Continue reading

Inman to launch a new editorial focus on luxury real estate

Tallahassee, Fla. (April 8, 2020) – Inman Group® announced the creation of a new editorial focus called Luxury Lens. The newsletter will launch on May 1, 2020. This weekly email newsletter will be devoted to the world of luxury real estate. Continue reading

The power of servant leadership

Every once in a while, we suffer a shock to our economy that fundamentally alters the way we do business. We now find ourselves at a critical moment once more: and it’s in these moments we can find opportunities to serve. Continue reading

Taking an open house fully virtual

An open house is a great opportunity for a homebuyer to get a feel for a property firsthand so they can decide if it’s a good fit — so what happens when they can’t visit in person? For those who are able, it’s worth offering a virtual open house, but i… Continue reading

5 steps to a successful virtual listing presentation

Luxury real estate agents have to connect with clients half a world away, and while we’re well-equipped for remote work, there are certain situations that pose challenges — including now, as clients around the world are being requested to practice soci… Continue reading

The 5 features luxury buyers are looking for in a vacation home (part 2 of 2)

For some vacationers, there’s charm in the traditional rustic cabin nearby. For others, a true retreat is found in an over-water villa in the Maldives or a ski-in/ski-out chalet in St. Moritz. When the world awaits, a vacation can look as unique and dy… Continue reading

The 5 nearby vacation markets your clients should know about (part 1 of 2)

Today’s luxury real estate buyers are looking for the same things in a vacation home that they prioritize in their main residences: beautiful surroundings, vibrant neighborhoods, and enough room to relax and entertain. When it comes to advising your cl… Continue reading

The 5 home features millennials love

It seems like just yesterday that the millennials were considered tomorrow’s emerging affluents. Now, many are in their mid-to-late thirties and constitute an ever-increasing share of the luxury real estate market. Continue reading