Forget “location, location, location.” For luxury real estate today, it’s all about “lifestyle, lifestyle, lifestyle.” As a real estate agent for Coldwell Banker Residential Brokerage in Boston and a Coldwell Banker Global Luxury Ambassador, I’ve watch… Continue reading
All great designs start somewhere. Tastes that seem universal across global luxury markets are inevitably inspired by unique, trendy micro markets. So what types of interior decoration should you be paying attention to as you advise your clients and pr… Continue reading
There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully … Continue reading
Luxury real estate buyers expect best-in-class technology in their homes. But do they expect it from the agents and firms they work with? The short answer is: yes. Agents are under pressure to maintain a nuanced understanding of their needs and prefere… Continue reading
Stand in the foyer of any luxury hotel, and you’ll feel it: the assurance that while you may not be at home, you’ve certainly arrived. The best hotels are a place to rest and to indulge, to be surprised and delighted. Continue reading
It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world and provide a meaningful personal experience. Brands are looking beyond mere ma… Continue reading
Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading
With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with… Continue reading
When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what… Continue reading
As someone who enjoys a challenge, there’s nothing more invigorating for me than handling a one-of-a-kind, off-market sale. They’re not easy; and because of their exclusive nature, they won’t necessarily help you build your CV. Continue reading